Design-led thinking,
grounded in research and strategy
I’m a UX & Product Designer working across digital platforms and evolving product ecosystems. My approach combines research, systems thinking, and hands-on execution to create user-centered solutions that align business goals with practical, real-world usability.
With experience across agency, in-house, and academic environments, I focus on understanding user behaviour, context, and constraints before shaping thoughtful interaction frameworks and scalable design systems that support long-term growth.
Areas of Expertise
Product & Experience Design
Designing scalable digital products, workflows, and interaction systems focused on clarity, usability, and measurable outcomes.
UX Strategy & Systems Thinking
Translating research and business goals into structured information architecture, design systems, and coherent product ecosystems.
Brand & Growth Alignment
Aligning product experience with brand positioning and commercial strategy to support consistency, conversion, and growth.
Communication & Campaign Systems
Creating scalable content and visual systems that strategically connect marketing strategy with digital product experience.
UX & Design Projects
ADXL.AI
AI-powered multichannel campaign platform
Heen Ela Canal Restoration
Research-led UX & systems design addressing urban water pollution
Fix N Forward
Designing a behavioural intervention to address emotional consumption and repair literacy gaps in fast fashion.
Emonex
Designing the world’s first emotional memory wearable
Sri Lankan Escapes
Designing a seamless experience gifting platform with optimized booking flow and service architecture.
ADXL — Brand & Strategic Communication
Designing structured, scalable brand systems across investor decks, proposals, and business documentation.
IMPERIA BLACK
Premium Whisky Brand System
Strategically positioned at the lower threshold of the premium tier — delivering high-perceived luxury through scalable global production.
PLUME Limited luxury wine brand
Limited-release luxury wine brand identity rooted in refined minimalism and elevated packaging expression.